Some nice branding designed by Elmwood
The needle and thread come together to create an iconic mark based on the letter ‘H’, symbolizing Hall & Rose’s name and handcrafted expertise.
Great use of typography in this BBC Wimbledon 2012 Trailer.
The Guardian Open Journalism Graphics
The Guardian has repositioned itself as a global news hub, and the campaign was followed up with this series of simple posters. The bold colours and pared-back graphics help reduce the newspaper’s “transformation”to its essence, which is less complex than some media commentators might have us believe.
Barcode on the box of Puma Trainers:
It’s a cage with bent bars, because the puma’s escaped.
A charming detail that sets up a moment of discovery reinforcing your decision to choose the brand.
Lulu’s is a trendy, new cupcake shop that isn’t afraid to spoil their customers. A strong brand presence clearly lets the (cup) cake-eaters know that is no ordinary cupcake in front of them. Traditional soft butter-yellow and chocolate-brown details paired with subtly witty copy writing makes for an irresistible brand.
Lulu’s is a trendy, new cupcake shop that isn’t afraid to spoil their customers.
A strong brand presence clearly lets the (cup) cake-eaters know that is no ordinary cupcake in front of them. Traditional soft butter-yellow and chocolate-brown details paired with subtly witty copy writing makes for an irresistible brand.Designed by Laura Anderson from Minneapolis.
M Savers - Rebranded Morrisons’ entry level ‘value’ range. Designed by Coley Porter Bell
Tthe new designs reflect a change in Morrisons’ entire brand architecture. “Morrisons’ new positioning is all about food culture and a human touch. These designs , which look handcrafted and quirky , contribute to the feeling that even Morrisons’ most humble products have been cared for by people. We’d like people to raise a little smile when they see these designs.
“This is value for the times we live in. Value ranges tend to be somewhat utilitarian , using template designs and basic corporate colours. Research shows that consumers are often ashamed to be seen with them. But with the economy stalled for the foreseeable future, value ranges will be competing on more than just price. We wondered why shouldn’t entry level products have some charm and engagement?”
RKCR/Y&R have used David Attenborough’s mellifluous granddad voice-over for a two minute spot ad for the BBC, wherein the the octogenarian explorer says the lyrics of What A Wonderful World, while epic clips of nature roll poetically across your teary eyeballs.
Philip Watts creates interiors for new Greggs coffee shop offer
Bakery chain Greggs is moving into the coffee shop market with its new Greggs Moment offer, developed as an interior concept by Philip Watts Design.
On the understanding that coffee is a ‘reasonably aspirational’ product, ‘something which you take time out to enjoy,’ consultancy founder Philip Watts says the group has looked to consider this in the context of the Greggs brand to create an ‘inclusive’ environment which shows a sense of ‘Britishness.’
Britishness can be found in sofas sprayed with union jacks, flying ducks and traditional wallpaper. Locality has been referenced through photographs of Newcastle, taken by Watts’s team and applied to lampshades.
Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK. The brand is aiming to appeal to health-conscious consumers who might want an alternative to energy drinks or tea or coffee.’
Designed by Interabang